Contacting patients and making them feel important is an important part of retaining customers.
Dental Patient satisfaction surveys are an increasingly important part of practice life and are an essential element of any quality email communications strategy.
They can also provide insights which can revolutionise a product offering and create real competitive advantage.
Est. 2007
UK projects
Client success
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Whilst any dental practice can organise a survey themselves, we find that using an independent third party like VCM Dental to do so has distinct advantages:
VCM has developed a methodology to weight patient retention criteria, allowing for the identification of relative importance.
This is based on an algorithm derived from the American Patient Satisfaction Index, making it particularly suitable for business-to-business situations.
This means that the client can weigh product or service features that are deemed to be of special importance and produce an overall rating for customer satisfaction, which is comparable to previous years or to competitors.
For many dental companies, especially those selling services, a patient satisfaction rating will be the primary proof of performance and evidence that the supplier is not selling a pig in a poke.
Those providing contractural services will find that periodic surveys can identify problems with contract reliability and nip these in the bud before they become contract theatening issues.
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The page promotes VCM’s patient satisfaction surveys as a retention tool and part of an email communications strategy.
The page argues an independent third party increases response rates, encourages more candid feedback, and delivers unbiased analysis. The page describes a weighted methodology (based on an algorithm derived from the American Patient Satisfaction Index) to benchmark performance over time or against competitors.
