VCM provides the full range of market research services for both public and private sectors in dentistry.
Our aim is to provide cost effective, reliable and actionable information to meet client’s market research, consultation and marketing planning needs.
We offer the full range of dental market research methodologies using traditional quantitative techniques such as street and telephone interviews, and postal surveys, as well as online multiple platform surveys.
Est. 2007
UK projects
Client success
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We also employ qualitative methods, including focus groups and in-depth interviews.
We have undertaken a wide variety of market research programmes for many dental clients.
These have included opinion polls, transport surveys, staff surveys and leisure services surveys for the public sector and customer satisfaction, mystery shopping and new product development surveys for companies. Projects have varied from just a few interviews to many thousands.
Our priority is to provide statistically reliable information on the dentistry industry, on which both strategic and tactical decisions can be based with confidence. Sample size has an important role to play in ensuring the findings are statistically reliable and representative of the opinions of the whole population whilst meeting the needs of clients in terms of budget.
We neither under-interview nor over-interview. A more detailed discussion on sampling can be found in our Articles section.
All our work is conducted in accordance with the Market Research Code of Conduct.
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The page explains VCM’s dental market research service, positioning it as a way to reduce guesswork and make better marketing decisions for new (and existing) practices. The page covers quantitative methods (interviews and surveys) and qualitative methods (focus groups and in-depth interviews), emphasising statistically reliable sampling and MRS Code of Conduct compliance.
