VCM is a specialist dental SEO company that works with dentists in the UK
Dental SEO offers a highly targeted and personalised service that is not available to every dentist. With us, you only pay for the SEO and other dental marketing services are included as standard.
We're proud to have celebrated 19 years in dental marketing in 2026
Established in 2007
Worked for over 50 dentists
Team of five (writers, designers, coders)
Featured on Radio 4, the BBC, and The Times
With over 19 years of dental marketing experience, we’ve helped practices of all sizes, from start-ups to established clinics, get noticed and easily found on Google and social media.
Prior to 2007, VCM offered traditional marketing services, with our roots being in print.
When researching our market, we noticed that many SEO companies were servicing all the dentists in the same locations. We do not like this approach.
By operating in this way, value cannot be provided for every dental practice, as it creates inter-client competition, resulting in the highest bidder gaining the best results. Selling a service in this way suggests a purely monetary focus on the part of the SEO company.
At VCM, we strive for exceptional results and increased revenue for you, not your competitors.
The journey
Dental SEO does not waste time with low-quality and risky practices, unlike many other SEO companies.
We NEVER spam on blogs, create low-quality link networks, produce substandard articles, or use other so-called ‘black hat’ SEO techniques.
Instead, we only produce the highest-quality materials, links, and resources for optimising your search engine ranking.
We work hard to ensure we fully adhere to ‘white hat’ SEO practices. We understand the importance of only using techniques approved by Google, as this guarantees you the security of knowing your search engine ranking is safe with us.
Present day
Moving our offices out of London, we’re now based near Guildford in Surrey. We are a UK-based dental SEO agency specialising in delivering search engine optimisation solutions which meet your budget and requirements.
We offer a vast range of services, including SEO training, an SEO pick ‘n mix service for creating your own campaign, link building packages and much more.
Our team of experts is well-versed in the latest digital dental marketing trends and techniques, utilising a data-driven approach to help their clients achieve their goals. Every practice has a story – let us help you tell yours.
Over the last 19 years, we have helped over 50 dentists in almost every corner of the UK attain more high-quality new patients and profit from their practices by utilising our proprietary marketing, state-of-the-art techniques, and practices. That is why we have an unprecedented retention rate of 98.2%, which means doctors stay with us until they retire or sell their practice!
Google changes its algorithm monthly, and we make it our business to stay on top of each and every change to keep our clients’ practices and brands at the top of the search engine rankings in their markets for the services they love.
This has translated to huge boosts in loyal and paying patients and higher referrals, as well as a more efficient service, happier staff and dental confidence.
Plus, over the long term, dentists who hire VCM have seen the value of their practice go way up, which helps them build a tangible exit strategy for when they’re ready to retire or sell.
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Martha Reynolds
Trustindex verifies that the original source of the review is Google.
VCM generate over 764 leads from Google in under 88 days. That is 466 more that usual. One of the leads was from an enormous blue chip. I am over the moon, well done.
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Ali Rifai
Trustindex verifies that the original source of the review is Google.
Have worked with Vanilla Circus for 5 years now. Initially with one site and now a second site. They have to come to the rescue to build, and position my new site with suitable ranking on google within months. Ben and Libby are attentive, dealing with requests quickly and effectively, and answering any questions I may have. They grew my website traffic by 3000%. Highly recommend, Ben knows his stuff and will continue to work with them
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Simon Burrage
Trustindex verifies that the original source of the review is Google.
Vanilla Circus have been undertaking a top notch service for me for the past couple of years now and my business has benefited as a direct result of their expertise. Thoroughly recommend.
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Philip McCauley
Trustindex verifies that the original source of the review is Google.
Having worked with vanilla Circus for many years both before and after Covid, ii found their service impeccable, professional and friendly, helping us create and optimise our online presence which has been instrumental in the ongoing success of our business.
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Neil Woodhouse
Trustindex verifies that the original source of the review is Google.
Vanilla Circus have been working on my dental company's website for the past year, and the results have been fantastic. Have always felt like our website is in safe hands, and the results have been amazing. We get a huge amount of organice traffic and enquiries up too.
Would highly recommend
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James Hunt
Trustindex verifies that the original source of the review is Google.
Great guys, especially Ben, helped with purchasing our hotel domain name and getting it quickly transferred in Nominet. Thoroughly recommend.
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martha
Trustindex verifies that the original source of the review is Google.
Really great working with the team. Vanilla delivered a first page result for all of our keywords in under a year. We are now looking at local SEO and picking off lower handing fruit. Good people to know!
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veronica tribolati
Trustindex verifies that the original source of the review is Google.
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
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Tobiasku France
Trustindex verifies that the original source of the review is Google.
We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
Page Summary
The page introduces VCM Dental SEO, a UK specialist agency offering personalised, limited-availability dental SEO where clients pay for SEO, and other marketing support is included.
Established in 2007, the team of five has worked with 48+ dentists. The page emphasises strict ‘white-hat’ methods, long client retention, and a Surrey (Guildford) base.
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