Dental SEO for dentists

VCM is a specialist dental agency. We have worked with 100s of dental practices over our 20 years in business.

We currently work with 50+ Dental practices, from small clinics with a single surgery to large chains like Dentex Portman. We prefer working with small practices.

We have worked with specialist orthodontists and endodontists, and we have worked with very large practices and very small ones. I don’t think there is a treatment we have not written about.

Our most recent case studies are here.

Yes, we do, and our agency abides by all GDC guidelines for advertising and for website content. GDC guidelines can be found here.

Yes, we are experts and know not just why a patient would choose a dentist in your area, but also know which demographic favours which treatments.

If the phone is ringing and the appointment books are full of the right patients undergoing the right dental treatments, then this is success for us. The rest are KPIs.

We optimise for all organic search traffic from Google, Gemini and other AI platforms. We use blogs to attract patients at the top of the sales funnel who are considering a treatment and write copy to sell the practice to these patients looking to book a treatment this week. The priority is not always high-value treatments; sometimes it is increasing patient numbers by attracting families, etc.

Yes we can. Our speciality is dental content that attracts and persuades patients to use your practice. We can write content on all orthodontic treatment pages, from adult braces to Invisalign Express, and likewise can write about toothache, abscesses, and emergency same-day appointments. It is all down to the level of competition. If you are in London, then you will need more content than if you were in Lymington!

That is a good question and quite hard. We tend to highlight the clinic’s USPs and principles when appropriate. We are always keen to introduce dentists to potential patients. It is still hard in a crowded market to stand out. We can solve this problem by ensuring your dental practice is always funded above the competition. In this sense, you stand out.

We don’t

1. Blogs are for informational searches, for patients who are at the top of the sales funnels and are just thinking about their problem and a solution.
2. FAQ pages we don’t do. FAQs are now on every page, the dental implants FAQs are on the dental implant pages etc.
3. The service pages or treatment pages are always the main focus as this is what patients actually book. We want our Invisalign section to have information on every type of invisalign and information about the process/aftercare etc.

Down to the letter. Our agency have been in business for over 20 years. We play the game just as our clients have to abide by the CQC and the GDC. We don’t see any problems in that.

No. We don’t own Google or any AI platforms.

If your site exists, then 90 days; if your site is new, then 6 months. As an agency, we pride ourselves on managing our clients’ expectations honestly.

They have never not improved before. Some websites are better received than other.

Technical fixes are always first, typically focusing on device display and site speed. These are important fixes. Then it is working on keywords that are closest to the money, i.e., pages ranked 4-20 on Google.

We then move on to local SEO content, expanding your patient catchment area from just your actual location to towns and cities within a 30-minute drive.

We prioritise treatment content (no location) next, on-page optimisation, and backlinks in that order.