Writing for dental websites since 2007

Our dental copywriters are trained in GDC dental writing and can produce copy for your blogs and treatment pages.

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Rewritten websites

We’ve produced copy and rewritten over 50 dental websites.

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Dental pages

A total of 20,000+ dental pages published and are ranking in Google.

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Dental blogs

Over 10,000 supporting dental blogs published for 50+ practices.

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Years experience

Nearly two decades of professional medical copywriting experience.

All our campaigns are content led

Overview of our dental copywriting services

Blog content writing

We research and write blog posts around high-value keywords like “How long does Invisalign take?” or “How much does a full set of implants cost?” to attract patients actively searching for dental solutions.

Our content is designed to educate and engage while boosting your SEO rankings.

This is where we try to engage with patients who are considering dental treatments. We call it top-of-funnel content.

Treatment page copy

Our treatment pages focus on specific services such as “All on 4 costs,” “Single implants,” and “Invisalign Full.”

We deliver clear, persuasive copy that explains procedures and pricing to help patients make informed decisions.

All content is formatted for AI answers and is designed to show off the practice’s expertise and USPs.

Location pages

For every dentist we work with, we create new web pages for dentist + location and then depending on the amount of competitiveness, treatment + location

It is possible to rank in Google for any location, regardless of where your dental practice is located.  See location keywords for clinics.

AI answers

AI answers content is less about writing entire pages and is more about adding to existing content. More is explained here under AI answers keywords.

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4.9
Rated 4.5 out of 5
19+
Years

Est. 2007

600+

UK projects

98.2%

Client success

154,971

#1 Keywords

All our campaigns are content led

We start with a plan

The reason we study keywords, competitors, AI prompts and the most frequent patient questions is to develop a content plan.

This helps us:

  • Create a more rounded treatment offering that is attractive to more new patients.
  • Ensure continuity of brand and USPs.
  • Ensure that all data, facts and contact information are accurate across the website
  • Better FAQs: Websites are silent, so we need to have all the right answers to questions right there on the page.
  • We need location pages to be found when searching “near me.”
  • We need to write treatment keyword pages to rank in Google and AI, exactly what the patient is looking for.
  • We need to ensure we meet the practice’s goals.
  • We need to make sure that we sell more of the most profitable treatments.

Included in our plan

Part of writing each page and blog is to include stronger calls to action, new-patient benefits, and trust signals such as reviews, parking, experience, and appointment availability.

  • See how we use keywords to help define our plan

What content should a dental practice be creating each month?

  1. Expand on treatments
  2. Add pricing and costing pages
  3. Write FAQs for each treatment
  4. Add a before-and-after page for each treatment

How do you decide which topics we should cover first?

  1. Which treatment is the most profitable?
  2. Which treatment can we scale?
  3. Can we attract families with their children?
  4. Which treatment are we best at?
  5. Which treatment does the principal want to do more?

How do you choose between service pages, blog posts, FAQs, and location pages?

  1. We also begin with the basics, that is, your location and then all the locations nearby
  2. We then work on treatment pages
  3. We then look at adding blog content.
  4. FAQs pages are split up and added to their appropriate pages.
  5. It often depends on what we have

Will you create a content plan based on our practice goals?

  1. Increase website and Google-driven new patient bookings by x%
  2. Improve local search visibility for key dental services.
  3. Improve number of reviews
  4. New Patient targets
  5. Revenue Goals
  6. Patient retention
  7. Increase high-value treatment acceptance
  8. Need for another Associate

What Content Will Actually Bring In New Patients, Not Just Website Traffic?

  1. We aim for transactional intent searches
  2. Near me searches
  3. Keyword + location
  4. Keywords + costs
  5. Keywords + Offers/Reviews/Experience

How do you work out what patients actually want to read?

  1. Through 20 years of experience writing copy
  2. Through keyword and question data analysis 
  3. Through knowing what a patient needs to know before making a decision
  4. Whether The Practice Is Right For Them
  5. Who Will Be Treating Them
  6. Options/transparent prices/easy booking
  7. How The First Visit Works
  8. Easy to find

Do you build content around seasonal trends or patient demand?

  1. Teeth whitening, veneers, and bonding before the summer holidays and before Christmas.
  2. Spring & Summer for braces and Invisalign.
  3. Summer holidays for kids’ dental.
  4. Summer is also for Facial Aesthetics.
  5. September-October is for check-ups and restorations.

What questions should we be answering on our website?

  1. Where are you? How do I find you? Where do I park?
  2. How do I book? Are consultations free? Who am I seeing, what do they look like and when?
  3. Booking, how, what if I have to cancel?
  4. Evidence of predictable results
  5. Prices, finance, help and advice
  6. Photos of the practice and the team

How do you match content to different stages of the patient journey?

  1. Blogs for informational searches to develop brand awareness
  2. Treatment pages for converting patients who are ready to book
  3. AI content inserts to gain traffic from AI answers regardless of the patient’s buying journey.
  4. Offer content to improve patient rebooking

How do you make sure the content speaks to local patients?

  1. We create location landing pages with directions and distance from the practice
  2. We move patients swiftly to the treatment pages
  3. We keep mentioning that we see patients from all over [county], including large locations.

Do we need separate pages for Invisalign, implants, composite bonding, and veneers?

  1. Every treatment needs its own page.
  2. Every treatment needs multiple pages to demonstrate E-E-A-T and answer questions they have about the treatment.
  3. Every treatment needs supporting blog posts for longer-tail keywords.
  4. Every treatment needs to be mentioned on the location landing pages.

Should cost information be included on treatment pages?

  1. Fees pages are useful but it is far better to include prices on every page
  2. Include monthly (with finance) prices on pages
  3. To include comparison prices for similar treatments like composite and porcelain veneers.
  4. Add any offers to these pages to show value.

How do you make our content sound more expert and more trustworthy?

  1. Through extended knowledge
  2. Through knowing that patients are buying outcomes and not treatments
  3. That dental is personal, it is the patients’ mouths and smiles. In that sense, there needs to be a high level of professionalism and reassurance.
  4. We always display examples of expertise, before and after, crafted bios, etc.

How do you make our practice sound different from other dentists nearby?

  1. By brainstorming USPs
  2. By developing and promoting your dentist, not just a dental practice
  3. By comparing your practice to the competition, older, more established, newer, more modern, etc.
  4. By adding social media and video to the site.

Content for Google and AI help please

  1. All content has its format changed to be more AI-understandable.

  2. All content is sprinkled with new AI keywords.

  3. We create more FAQ type cotnent per page.

  4. Writing content in a more patient-focused form, all about what is in it for them, less dental formality and more conversational.

What types of blog posts actually work for dental practices?

  1. Popular questions patients have about high-value treatments

  2. High-value comparison content, like braces or Invisalign?
  3. Practice news, new dentists joining etc
  4. Option/choice content eg Best options for emergency dentist appointments in.
  5. First-visit and process posts.

Which pages usually drive the most enquiries?

  1. It is always treatment pages outside of the main treatment page ie process or aftercare

  2. It is invariably a price, cost or offer page
  3. Locations pages

More on practical delivery

  1. We have two copywriters in-house, Martha and Libby

  2. All content is human-written; AI can ensure we cover all aspects

  3. Apart from a few ways some dentists work, kike with implants,  very little

  4. We do interview your dentists to ensure we are all singing from the same hymn sheet.

  5. We upload and format the content. We write metadata and schema, and optimise and interlink the pages for you

  6. We can source stock dental images for you

  7. Where possible, we try to refresh existing content. This is easier with blogs than treatment pages

  8. How long does it take? Two hours for a treatment page and one hour for a blog.

How do you ensure quality control?

  1. We learn your tone and voice of the practice

  2. The process is that we write the content and send it to you for proofreading.

  3. We wait five days. If we have not heard back, we will upload the content and email you the pages
  4. We then add all content to the end-of-the-month report to look through en masse
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How do you measure content performance?

  1. Google ranking and AI answer inclusion.

  2. Traffic to the pages

  3. Conversion and event tracking for each page
  4. Time on page/user engagement
  5. Bounce rates or Pages per session
  6. Enquiries, chats and messages

Copy that doesn't just sell or communicate your values, but ranks in Google & AI too

Case studies

2,042 keywords on page 1
Month-on-month traffic increases every month of 2025.
2900% increase in traffic
In 4 years, we’ve gone from 1,000 users to 30,000+
1.44m+ visitors over 5 years
One of the highest organic search traffic for a dentist in the UK.

Page Summary

The page outlines Dental SEO’s dental copywriting services, describing medically trained writers who produce blogs, treatment pages, newsletters, brochures, and advertising copy. The page explains keyword-led blog research, persuasive treatment-page content and patient-focused promotional writing designed to improve rankings and conversions. The page highlights longevity (est. 2007), project volume and client success metrics.