We have 20 years experience in dental keyword research

The keywords that bring in traffic are keywords with a transactional intent. These include keywords such as “near me,” “locations,” “costs,” “prices,” “offers,” and “reviews.” In AI, these keywords are more expansive.

“Emergency dentist” would need to include a location, as would an Invisalign consultation. Both show intent to book, but perhaps not with your practice if you are in the wrong area. “Near me” searches don’t need a location, as Google tries to match a user’s location based on IP and the nearest dentists.

There is no right and wrong here. “Cost of dental implants” is an excellent keyword to rank for traffic-wise. However, no one outside of your area will book an appointment. The process is to optimise treatment pages for treatment + cost/process/reviews/before-and-after, etc., and then a separate page is optimised for treatment + location. This way, you gain all of the traffic.

We also optimise for the core keyword, dentist, dental implants, etc., and then work down. “Dentist” is the home page, and each location has its own page.

Ultimately, we are building keyword lists that gain traffic and introduce the brand at the earliest stage, as well as converting keywords that get bums on seats. It is a balancing act.

Your treatments should all have their own pages. However, you need to take into account keywords. Adult braces are not the same as fixed braces, and clear aligners are not the same as Invisalign.

It is called content gaps. There are always gaps in your content and your keyword wins. We use Ahrefs to identify them and spy on your competition. You can also append /sitemap.xml to the end of a competitor’s URL and see what posts and content they are writing.

AI answers are a can of worms. It takes all of the treatment and location keywords and adds a huge number of additional keywords. AI searches are often more detailed than Google searches, even with Gemini, and can include dentists near me, easy to find, or dentists near me with free parking. All these appendages become keywords.

You know the answer to this question. If you are an implant dentist, you will have heard every possible question. These need to be added in shorthand in the page’s FAQ section, and then perhaps in longhand in a blog for questions with more traffic or that you have heard many times.

Since Google improved its semantic search years ago, our copy has become less formal and more conversational. But conversational does not really mean less formal. It is more about giving patients the information they want without the focus drifting away from them and not just explaining that an abutment is made of platinum, etc.

If time is short, I would ensure you write a page for each treatment and its cost. Include the full fee and then create an infographic showing the monthly price.

We start a page with a list of key takeaways, although we do not call them that on the page. Then we show table data, normally prices and treatment options, such as single implant, bridge, and All-on-4, with links. Then we show evidence of our success, before and after. Next, we introduce the process and the dentist who will undertake the treatment. We end the copy with an FAQ section and finally add schema for the dental service and the FAQ section.

Yes, we are creating in-depth content surrounding treatments by type. We want to show flair and expertise and get a patient excited about coming to the practice, not just keyword stuff.

We use tracking software that tells us where our clients are and how many times they have been cited or appeared on each AI platform. We usually choose Gemini and ChatGPT as the market leaders.