MAIDA SMILES CLINIC: 2022-2026

  • Five-figure users every month
  • 277+ treatment pages and blogs
  • 76.8% of all traffic from organic searches
  • Hundreds of new patients registering per month

Why Maida Smiles needed SEO to work

We often discuss the dangers of purchasing cheap SEO services, and unfortunately, Maida Smiles has fallen victim to such packages in the past. 

In all honesty, taking on this project proved challenging, as it involved a high percentage of blog/vanity traffic, along with a strong interest in web pages promoting cosmetic treatments. 

With three years in business, the practice even failed to rank locally or within a 10-mile radius. But we did it—and still continue to work our magic.

Keywords Ranked

Top 3 results
0

Content Creation

Pages/Blogs
0

Lead Generation

Leads PM
0 %

Organic Traffic

2022-2026
5000
website redesign and optimisation
logo maida smiles

Initial problems

The challenge

We started with a limited template, resulting in a poor mobile experience and inherited content with spelling and grammatical errors. However, with only 20 contracted hours per month, we still managed to increase patient numbers by 100% in the first 3 months.

  • The website contact forms were too long and were not being tracked.
  • UX experience was poor, with slow load times caused by large images.
  • The practice could not be found in local searches for terms like “dentist in Maida Vale.”
  • 100s of blogs were attracting vanity traffic to the site, while their high-ticket dental treatment pages had poor information.
  • The website’s metadata had not been executed correctly, holding the site back considerably. 

Our action plan

The solution

  • Strategised a dental content plan to rewrite the entire clinic website, repurposing and optimising what we could.
  • Several treatment sections answer patient questions about cosmetic dentistry, including an impressive complex dental case section to secure bigger jobs.
  • Reducing vanity traffic to the site through the blog, and instead building up and increasing converting traffic.
  • Implementing new contact forms that were easier for the user to fill out and set up conversion tracking to monitor enquiries. 
  • Taking the website out of its pre-coded template and providing a new basic design that still matched the clinic’s branding while improving the mobile experience for users.
  • Rewriting the metadata for hundreds of pages to include keywords, click-worthy headers, and statements to attract the target audience.
  • Create deals, offers, banners and graphics to entice users to take action.
dental marketing graphics

The results

dental seo keyword results
dental seo rankings

Marketing results

Business results

london practice acquisition traffic
google traffic results
page view results
top sources