We often discuss the dangers of purchasing cheap SEO services, and unfortunately, Maida Smiles has fallen victim to such packages in the past.
In all honesty, taking on this project proved challenging, as it involved a high percentage of blog/vanity traffic, along with a strong interest in web pages promoting cosmetic treatments.
With three years in business, the practice even failed to rank locally or within a 10-mile radius. But we did it—and still continue to work our magic.
Keywords Ranked
Top 3 results
0
Content Creation
Pages/Blogs
0
Lead Generation
Leads PM
0%
Organic Traffic
2022-2026
5000
Initial problems
The challenge
We started with a limited template, resulting in a poor mobile experience and inherited content with spelling and grammatical errors. However, with only 20 contracted hours per month, we still managed to increase patient numbers by 100% in the first 3 months.
The website contact forms were too long and were not being tracked.
UX experience was poor, with slow load times caused by large images.
The practice could not be found in local searches for terms like “dentist in Maida Vale.”
100s of blogs were attracting vanity traffic to the site, while their high-ticket dental treatment pages had poor information.
The website’s metadata had not been executed correctly, holding the site back considerably.
Strategised a dental content plan to rewrite the entire clinic website, repurposing and optimising what we could.
Several treatment sections answer patient questions about cosmetic dentistry, including an impressive complex dental case section to secure bigger jobs.
Reducing vanity traffic to the site through the blog, and instead building up and increasing converting traffic.
Implementing new contact forms that were easier for the user to fill out and set up conversion tracking to monitor enquiries.
Taking the website out of its pre-coded template and providing a new basic design that still matched the clinic’s branding while improving the mobile experience for users.
Rewriting the metadata for hundreds of pages to include keywords, click-worthy headers, and statements to attract the target audience.
Create deals, offers, banners and graphics to entice users to take action.
The results
Marketing results
Dominate local search in a 10-mile radius
1st page rankings for Central London
200+ keywords in the top 3 results
5,600 total keywords ranked
3,000 backlinks and 191 referrers
31 Domain Rating
Business results
10+ new associate dentists
100s more complex cases
Full diaries for all the associates
500+ patients vist online booking
Go-to for dental implants in London
Featured in Refinery29
Cookies
On Dental SEO we serve cookies. If you think that's ok, just click "Accept all". You can also choose what kind of cookies you want by clicking "Settings".