ELITE ORTHODONTICS: 2019-2020

6 month campaign to boost cosmetic patient numbers

48.38% increase in organic search traffic
82.99% increase in the website’s total traffic
60 hours total to rank for “cosmetic dentist London”

View this post on Instagram

A post shared by Elite Orthodontics (@eliteortholondon)

Getting the practice #1 for othodontist London

In the 12 months we worked with Elite Orthodontics in London, our most notable result was getting them to rank on the first page for “Orthodontist London”, a position they still hold today – an incredible achievement and one that brings in a lot of high-volume traffic to the website.

Keywords Ranked

Top 20 results

Content Creation

Pages/Blogs

Lead Generation

Conversions

0 %

Organic Traffic

In 6 months

Initial problems

The challenge

The website was limited by a pre-coded template, preventing us from internally linking to popular, valuable treatments on the homepage.
The little content on the site contained spelling and grammatical errors and failed to answer basic patient questions about treatment, procedures, and costs.
Navigation was difficult to use and understand, as the website was not presented clearly for users to work through.
The website is tied into a strict, templated architectural structure prevalent among many Digimax websites. For example, all products live under one section /treatment, which is not optimal for high SEO performance.
No image alt tags, optimisation or internal and external linking were present.
The website was slow and did not perform well on mobile devices.

Our action plan

The solution

Optimised the website, auditing its health, site speed and functionality.
Improved the website navigation to make it clearer for users and to encourage higher CTR, so they could easily navigate the website.
Cleaned up the CSS and made it more readable where necessary. Improving essential areas like the header and footer.
Develop a content plan that primarily focuses on orthodontics rather than “dentist.”
Improve the website’s design and the inner treatment pages, where users interact and engage the most.
Ensuring the website ranked for locations like London and key phrases like “orthodontist London”, of which they still hold high positions today (2023).
Improving the UX journey, developing USPs, and better marketing the practice’s orthodontic and braces treatments.

Dental SEO results

Dental marketing results

Organic search increased by 24.31%
Direct traffic increase by 46.67%
28.05% new users compared to the previous year
Google traffic more than doubling in the first quarter
“Specialist orthodontist” climbed 11 places over 28 days
Built 283 new backlinks
Increase the website DA to 17