JOE OLIVER: 2020-2021

  • 48.38% increase in organic search traffic
  • 82.99% increase in the website’s total traffic
  • 60 hours total to rank for “cosmetic dentist London”

Improving rankings and conversions with only 10 hours per month

We’ve worked with Joe Oliver a few times over the years, and at one point, we had a six-month contract for 10 hours per month to improve the website’s ranking for “cosmetic dentist London”.

It was not easy to rank on the first page for a highly competitive keyword with just 10 hours a month. It took us six months to achieve the result, which is when Dr Oliver ended his contract. 

Truthfully, organic search was rising in the first few months – but not at the pace the practice wanted. That said, we were still pleased to achieve a 50% increase in organic traffic and first-page results for the search terms “cosmetic dentist London” and “cosmetic dentist.”

Keywords Ranked

Top 20 results
0

Content Creation

Pages/Blogs
0

Lead Generation

Conversions
0 %

Organic Traffic

In 6 months
0
dental seo optimisation
joe oliver logo

Initial problems

The challenge

  • Low domain authority and few backlinks.
  • Existing content and website copy were not optimised or keyword-led.
  • Hundreds of technical errors, such as missing H1S and poor metadata, needed to be addressed to improve CTR.
  • Website copy was not engaging nor leading to conversions – conversions were not being monitored or tracked in Google Analytics.
  • No phone number, address or reviews within the copy.
  • The client could only afford 10 hours per month of dental marketing work, which made it challenging to create content and build links in that time to deliver meaningful results.
  • The website did not showcase its dental results or celebrity clients enough to demonstrate its talent, skills, and credibility.

Our action plan

The solution

  • Research and analyse data on where the website sits in Google and what keywords are closest to the money and easiest to rank for.
  • Create a cosmetic content plan outlining the correct marketing informational copy we plan to write month-to-month. This included rewriting the top-level veneer and cosmetic dentistry pages and creating new content around smile problems that customers would be Googling, such as “chipped teeth.”
  • Build a series of backlinks to increase the website’s strength.
  • Conduct several optimisation hours and work through the site’s basic technical and conversion errors.
dental website rankings

The results

list of dental seo keyword results
cosmetic dentist keyword rankings uk

SEO results