Chapel Dental: 2023-2025

Basic SEO and marketing for new practice

Brand new website developed and designed
Number 3 for emergency dentist in Wycombe
From DA 0 to DA 20
10% of monthly users converted

View this post on Instagram

A post shared by CHAPEL DENTAL (@chapel_dental)

Taking Chapel Dental online for the first time with a new website and starter local SEO

Chapel Dental, run by Dr Rachel Derby, dentistry’s Young Dentist of The Year, is a brand new practice which opened its doors to the public early in 2023. Rachel needed a website quickly to start taking bookings and increase online visibility.

We were first tasked with designing the website, which included many key branding elements, such as the colour scheme and logo.

As the practice establishes itself, we’ve been contracted for a small SEO package to help the clinic gain authority, credibility, and relevance online, which includes link-building, content creation, local SEO, and various marketing offers. Maintenance and tracking are included as standard.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Conversions

0 %

Organic Traffic

2023-2025

Initial problems

The challenge

Designing a website within a short period on a limited budget, with limited resources to utilise.
Dealing with a brand new website without history, domain authority, links, blogs or content.
Getting a small, recently developed site to rank for local keywords and to appear in local search results for “dentist in Wycombe.”
To extend the practice’s patient reach beyond Marlow and across several areas in Buckinghamshire so that patients can travel from.
Carrying out and solving the above challenges on a limited monthly budget (10 hours).

I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him."

Dr Rachel Derby, Chapel Dental

Our action plan

The solution

We implemented a basic design, providing the practice with a header, footer, homepage and inner page template. We were also responsible for setting up contact forms and producing imagery.

Designed a basic website in 1 month, aligned with the clinic’s branding and vision.
Created geographical pages to dominate the local area of Marlow and High Wycombe for several dental treatments before tackling the wider Buckinghamshire area.
Building three main referral forms that showcase the clinic’s technology and experience, encouraging other local dentists to refer patients to the practice.
Creating and designing finance offers to help convert local traffic into choosing Chapel for their dental needs.
Building a long-term plan that focuses on specific areas of the website, month-to-month, so we can ensure that we deliver a full, comprehensive service that rolls over.

The results

SEO results

661 ranked keywords & 576 backlinks
Taking the website from DA 0 to DA 20
On the 1st page for local searches
Converting 10% of monthly traffic
200% increase in users to the website
Average of 30% growth month to month