BESPOKE SMILE: 2020-2021

7 month project to get practice online

491% increase in organic search traffic
From hundreds of users to thousands
Thousands of cosmetic keywords ranked
Securing local SEO and national SEO rankings for veneers

View this post on Instagram

A post shared by Dr Sam Jethwa (@dr.samjethwa)

Getting this newly opened cosmetic dental practice online and ranking for veneers and implants

Bespoke Smile’s founder is the past President of the BACD, Dr Sam Jethwa. He approached us to help make his newly opened dental practice in Marlow visible online. He knew our work from the Perfect Smile Studios and wanted to achieve the same results.

After having a website designed, Dr Jethwa tasked us first with local SEO and with helping him rank highly for treatments like veneers and implants.

After 7 months of working together, we were forced to part ways due to a client conflict, as another practice was too close. Sam was understanding, and we worked with him to hand over to a new SEO company so they could continue with our SEO strategy and content plans.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Conversions

0 %

Organic Traffic

in 7 months

500000

Initial problems

The challenge

As a new practice with a newly designed website, the website had little history, backlinks, and minimal copy.
The website was one-level. For example, it had a veneers page, but no pages in the section like Ultrathin Veneers, Cost, Maintenance, etc.
The word “cosmetic dentist” was used far too much, which required reduction with excessive anchor text and homepage copy that needed to be broken up.
Strategy and practice USP required developing.
Limited SEO was carried out to get the practice to be on the first page for cosmetic dentist Marlow, but not beyond this.
Work with the existing 50 pages and correct spelling and grammar.

Our action plan

The solution

Research all related cosmetic dentistry keywords for profitable areas.
Research all local and non-local competitors.
Develop a strategy to reach patients within a 30-mile radius.
Created full treatment sections with SEO and wrote cosmetic treatment copy across all dental services.
Writing copy for Veneers, Invisalign and Implants.
Optimising the website’s content and images.
Use a variety of anchor text and alt image links, and ensure all metadata is correct.
Ensure a user can navigate the entire section without visiting the top navigation.
Work through the site’s technical errors and improve page speed.
AMP, structured data additions to code.
Research the competitor’s backlink profile.
Create an outreach list and contact suitable recipient websites.

The results

SEO results

Increased organic search by 491% in 7 months
From three-figure traffic to four-figure traffic
Ranking locally across several areas in Buckinghamshire
Page 4 rank for "cosmetic dentist" in 7 months
Ranked for smile problems like "narrow smiles"
Featured on ITV, BBC, Channel 4, HELLO! & more