AQUA DENTAL: 2021

Short 9 month project to rank #1 for local keywords

Organic search was up by 169.51% on the previous year
Got the practice to number one for “Invisalign costs”
Helped this small practice rank number 3 for “porcelain veneers”
Doubled their traffic within 9 months

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Boosting Aqua's online visibility through SEO and dental copywriting

We only got to work for Aqua for 9 months, as they ended their contract after achieving very high rankings for big keywords like “porcelain veneers” and “Invisalign costs” very quickly, and keywords that have sustained their position today through high-quality links.

When we inherited the Aqua website, it was a good example of good SEO but poor content direction and copywriting.

We understand that not all clients wish to engage our services forever, but we were disappointed to see them go. But are pleased to see the site still performs almost as well today.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Conversions

0 %

Organic Traffic

in 9 months

500000

Initial problems

The challenge

Poor, outdated copy that was full of spelling errors.
Website banners were outdated, and the homepage lacked any clickable elements. Poor navigation results in a bad user experience.
No elements of broader digital marketing on the site, such as offers, graphics, or calls to action.
Treatment pages were vague and absent of branded, unique photos.
The website struggled to rank locally for “dentist in Harrow” and any surrounding areas.
No core cosmetic treatment pages, such as Invisalign, Invisalign Go, Invisalign Full, Porcelain Veneers, Composite Veneers, etc., existed.
Several technical issues, including multiple H1S.
The metadata was problematic or empty.

Our action plan

The solution

Begin with local SEO to get the practice visible to users Googling for a dentist near them in Harrow and nearby areas.
Writing missing treatment page copy to communicate to users the products available, like porcelain veneers, then moving on to rewrite the site’s copy for general treatments.
We created deals and offers and used dental financing to entice users to see how affordable cosmetic dentistry can be, which we turned into graphics that are still visible on the website five years later.
Solving pages of technical errors from an audit, rewriting and creating metadata, then building links to the newly created pages.
Reworking the site’s template to present copy and content to the user in a way that enhances their experience and encourages click-throughs.
Linking top treatments from the homepage for patients landing there from Facebook adverts and PPC.

The results

SEO results

Doubled traffic within first 3 months
A boost of 39,275 users in 9 months
Over two thousand more conversions
Traffic increase by 169.51% compared to previous year
7,000 pageviews to the Implant Costs page