Optimisation for AI search (ChatGPT, Copilot), short, accurate answers.
GEO or Generative Engine Optimisation (GEO) is similar to traditional SEO. The main difference is that AI requires a more structured approach.
Est. 2007
UK projects
Client success
#1 Keywords
AI is fundamentally a chatbot. It is a conversation with a user. But conversation is about giving the user what they need/want to know.
Conversation = AI-friendly formatting
This means less information, for example, on what a dental implant is and more information on what it means to the patient.
This is one of the most important parts of AI optimisation. It is amazing how many times dental clinics do not provide all of the relevant data. Examples include
AI is more conversational and less search-oriented.
First, you need to be found. Your website needs to list all the locations patients come from. Most dental searches on AI mention a location.
Extended Patient Information
Example AI searches (prompts) for dentist search.
You need crystal clear, repeated information that explains all of the above factors. It is labourious but important. If your website does not mention these facts, it will not appear.
AI search is a conversation. Conversations ask more questions, and the level of detail is far more than we have seen in a Google search.
Sales content, USPs; it is often tempting to over-elaborate. Whilst this works well for selling to patients, it is not AI-friendly.
There are always exceptions, and AI often forgets that we run businesses that need to stand out.
Sometimes it is a simple process of having case studies and extend smile galleries and more indepth dentist bios that can substantiate claims.
The first thing we do for you is to audit your webiste for AI visibility. It is a free service.
Report includes all common treatments, Invisalign, Dental Implants, tooth whitening and general dentistry.
All dental websites that appear in a Google search can be included in AI answers. The reason your website is not appearing is that there are other, better dental websites in your area that AI prefers.
We optimise your code and content to become AI-friendly. We correct all of the claims and data on your website. We ensure that the most commonly requested information in AI is included on your site. We change your content structure so that it is easy for AI to understand and trust your site.
First, we add schema. Then we summarise all your pages so that, within seconds, a patient knows exactly what the treatments do, their costs, and lead times. We then show evidence of success and answer any questions they may have, all on the same page. We then look at the site as an entity and run AI visibility/trust scores/audits to further improve your visibility.
It is not the type of content; it is how the content is formatted. AI prefers conversational content; this is clear content that contains the facts a patient needs to make a choice. The format is summary or key takeaways. Prices and bullet point USPs. Evidence of success. Process and the dentist. FAQs answer this page’s treatments. Links to other pages on the treatment, aftercare, costs, options, pros and cons, etc.
You need to create pages for specific keywords. You need in-depth treatment pages to show expertise (think E-E-A-T). This is to ensure that you rank for e.g., all Invisalign keywords, all types, all prices and costs, monthly, etc., aftercare, how to clean, etc. You need location pages to rank for Invisalign Express + London, etc. FAQ pages are no longer required, as each page needs its own FAQs. Blog content for longer tail keywords like “do dental implants hurt” is also important.
“Yes and No, AI Platforms cannot read all of your Google Business Profile, but they can see Map results and review counts. Note, they do not always use Google reviews!
Google Maps uses prominence to rank websites. Prominence is determined by the business’s age and the number of reviews. AI answers use similar data. Review counts are often a way to rank dentists in an area.
Yes. Schema is a markup language that defines all the data a page displays, including location, business details, social media, and FAQs. Without doing this, you are less AI-friendly. There are no additional technical changes as long as the site displays correctly and loads quickly.
Yes. We can monitor the search queries that trigger AI results, measure changes in visibility, and track whether the right treatment pages are displaying.
Yes. Most of the dentists we work with are seeing new patient enquiries coming from AI-generated answers. You can track all traffic to your website from AI platforms, including ChatGPT, Google Gemini, Microsoft Copilot, Claude, Perplexity, Grok, and Meta AI.
The results are slow. Firstly, we need Google to re-index the website. We then need AI platforms to re-index the data and show the changes we have made. It takes about two to three months.
They may have deeper treatment content, stronger local pages, better Google Business Profile optimisation, more reviews, stronger backlinks, and a clearer content strategy.
Yes. We can build and optimise content around your treatments and service areas so your practice has a better chance of appearing for local dental searches.
You should expect gradual improvements in visibility, stronger coverage for treatment and local search terms. The more we corroborate your data and add extended patient information, the better results we can expect.