Give appropriate prominence to each element of each page on your health website
When it comes to good web design for dentists and doctors, simplicity is of vital importance.
Simplicity makes your site look cleaner and more visually appealing while making it easier to navigate.
The problem is that this isn’t always easy to achieve.
How do you simplify a website? There are actually a number of simple, easy-to-implement techniques that can help.
The best part is that these techniques can be used equally well to improve an existing site or develop a new one.
Give appropriate prominence to each element of each page
If you try to make every link, paragraph and image equally prominent, you’re likely to end up with a messy, overcrowded-looking web page.
Identify which web page elements are important and give them pride of place.
Other, less important elements can be presented in a more subdued fashion.
For example, vital links to major parts of your site (such as your catalogue of products, your blog and your contact information) should be placed in a highly visible navigation bar running along the top of the screen, while links to less important pages can be tucked away at the bottom of the page in a smaller font.
Similarly, you should only use images to illustrate the most important text-based content on the page.
Go through each page of your website and put everything in its proper place. If you find anything that’s completely superfluous, feel free to scrap it all together: if it’s not benefiting your site or appealing to your viewers, you just don’t need it.
By the time you’re done, you’ll have a much cleaner-looking website.
Use exactly the right number of pages
Trying to cram as much information into each of your site’s pages as possible will make those pages look cluttered and unfocused.
However, dividing your content between too many different pages will make navigation confusing and result in your whole site appearing overcomplicated.
Think carefully about what pieces of content belong on the same web page and what pieces of content will require separate pages.
Additionally, you should think about how much information you can reasonably place on each page. For example, consider how many products or services you offer.
Are there few enough that you can explain them all on one page, or will you need to divide them into categories to make them easier for your viewers to navigate?
Limit your colour scheme
Using too many colours can make a simple website look and feel needlessly complicated.
Don’t undermine all the hard work you put into organising your content with a messy colour scheme!
Try to use only a few colours against a primarily neutral background, as this will make your site appear far simpler. Web users prefer a refined, simple site.
Luckily, these techniques make it easy to deliver that.
