Dental content writers with 10 years experience, interested?
Dental Content for your website is an extremely important part of your success on the web.
The more relevant, unique content on your site, the greater the chance of search engines providing results that allow people to find your site.
VCM writes content that benefits your visitors AND the search engines.
Our content is written with SEO features built in from the very beginning so that you gain from each and every new page that is added to the site.
Why does content work?
Google has become the most successful search engine by giving its users the most relevant results to their queries.
Therefore, in order for your website to rank at the top of Google, you need to ensure that your website is the best resource for your industry. You can do this by adding content; unique, regular content.
By adding daily news and articles to your website, you’ll become the leading resource within your industry, become the Wikipedia of your industry, and you’ll make your website exactly what Google is looking for.
SEO is about making your website as easy as possible for the search engines to read and telling them what your website is all about.
Content is about building your website up, increasing its worth and giving the search engines a reason to rank your website above your competitors.
What is dental content?
Just as it is essential to know what content is, it’s equally important to know what content is not. For example, you cannot copy content from other websites and place it on yours.
That is called “duplicate content” and would add no benefit to your practice website; in truth, it would have a detrimental effect on your site within Google.
Also, content is not a vehicle for writing sales or marketing material. It has to be unique and informative. If your content isn’t unique, it will not fulfil its purpose.
What are the benefits of content?
Content is the best-kept secret of SEO, and the benefits are myriad:
Long-Tail Search Traffic
Having content on the website helps you receive more specific “long tail” keyword searches from search engines that cannot be targeted with regular SEO.
Faster indexing
Search engines index news and blog sites much quicker than regular websites. If you have a daily update, your website will be visited more frequently and indexed much faster by the search engine spiders.
Generates discussion
Blog and news content often receive comments from interested parties and potential patients, which generates discussion and user participation on your website. These comments also become valuable, free content and are themselves indexed and ranked by the search engines.
Solicits enquiries
Knowledgeable, well-written articles about your business, products or sector will encourage readers to enquire about your services. This has been found to work as a sales tool.
Promotes community
When users of your website post comments, they are interacting with each other, which promotes a community feel to your website. Visitors will return to engage in discussion with each other via your website.
Repeat visits
When a website is updated regularly with interesting content, it encourages visitors to return. If a website never receives updates then visitors will be unlikely to return as there no reason to do so.
Subscribers
Interesting content on your website encourages visitors to subscribe to your updates via RSS. This ensures that whenever you add any new information, the people who are the most interested are notified automatically.
Internal link strength
The content added will often contain a link to specific pages of the website, which increases your website’s internal link strength.
