Intelligent web analytics
The key to a successful website is having multiple effective dental marketing campaigns.
Therefore, it is vitally important to track how each of these campaigns is performing, not only in terms of how much traffic it generates but also what pages a user visits and, most importantly, if they go on to buy a product or fill in an enquiry form.
At VCM, we have an experienced Analytics Team that will set up tracking software across your site and produce detailed ongoing reports on what is getting people to your website and what they do when they get there.
These reports can help make confident decisions about which marketing techniques are working and which aren’t.
Web analytics services
VCM has several web measurement tools that enable simple and effective reporting of your website’s performance. In particular, we can provide you with essential management information that can form future strategy.
The sheer volume of analytics data available to website owners means many hours are wasted analysing data.
VCM can provide you with effective measurement reports that highlight what your site does well and, more importantly, what it doesn’t.
The reports will segment your marketing activity and visitor information in many ways and make key observations and recommendations. They include major usability and patient experience issues and conversion tracking by keyword.
The management reports also include the following with key findings, observations and recommendations:
- Visitor and Content Summaries
- Referring Sources (SEO / PPC / Direct / Banner / Affiliates etc)
- Navigation Paths
- Referring Keywords
- Conversion path analysis
- Time spent on site
- User Trends
- Content areas and usage
- Repeat visits & new users
- Landing Page Effectiveness
Comprehensive Tracking Service
We have a more comprehensive service that will enable you to track all online marketing activity across platforms and report on its effectiveness.
Web Measurement services range from £250 – £600 per month depending on the number of platforms you wish to track, the level of information required, real-time or delayed performance reporting, and the number of page views your site receives per month.
We also have a bespoke analytical system for higher-end users requiring enterprise solutions.
Recent web analytics articles
Google Analytics Roll Out Some New Features
Google Analytics has recently been very busy updating its analytics interface. They have rolled out some very interesting additional features, notably a change to the Account Management Dashboard, an all-new Custom Reporting Tool, etc.
Adding Streaming Video To Your Website
With the advent of improved web technologies and faster internet speeds, the one thing you often see implemented on new websites these days is a flash video of some sort, usually an introduction to the site or a summary of how the site works.
Conversion Rates For Singular And Plural Keywords
Recently we wrote about the difference between singular and plural keywords in search engine optimisation and the effects on search engine results when using either version of a keyword (e.g. ‘chair’ or ‘chairs’).
Google Analytics Updates and Improvements
Google this week announced a number of additions to its free Analytics application and a long-awaited update to the software version Google bought years ago Urchin 5 Software. The updates to the free online Google Analytics will include…
Step 1: get clarity
Our team of experts will take a deep dive into your practice to uncover the “holes in your bucket” and stop your practice from bleeding money (most of which you don’t even see!). This way, you can attract better patients, larger cases and perform the dentistry that makes your patients smile.
For help growing your practice with expert dental SEO and marketing, contact us.
