Ensure new patients remember your practice’s name
Headlines
Use attention-grabbing headlines that appeal to your audience’s emotions. Use a shocking statistic or an inspirational quote. People are more likely to remember your headlines, so make them count.
Use mnemonics
A mnemonic device is a memory aid derived from the word Mnemosyne, the name of the goddess of memory in Greek mythology. Mnemonic aids can be used in your website copywriting, including acronyms, rhyming, alliteration, analogies, and metaphors.
Tone
If you want your brand image to connote youth, energy and vibrancy, then you should begin writing your copy with that in mind.
Stick to the brand name
Focusing on the brand name makes the product memorable for the consumer. Be careful not to overdo it, but use it where possible.
Put yourself on the website
Remember that people buy from people. Until the practice name is a famous brand, use yourself.
Use stories
Stories are more memorable as they will make your point in a tangible and real way.
Use a repeatable message
If you expect your patients to remember your brand, you need to give them a message that is repeatable in their mind.
Be distinct. Brands that differentiate themselves in the minds of web visitors
are much more likely to be remembered because they represent something new and different.
Consistency
The key to building a memorable brand is consistency. One of the best ways to increase your chances of being remembered is to keep a laser focus on what makes you unique. Think of one thing you want your company to be remembered for, and keep this at the forefront of your mind.
For help growing your practice with expert dental SEO and marketing, contact us.
