There are many different roles VCM marketing consultancy can play, which do not involve your team or practice manager taking on the cost of establishing their dental marketing function.
Marketing companies have a better chance of making an impact if they work with you over a long period.
This allows our dental marketing consultancy to thoroughly understand the nuances of the business and work at a strategic rather than a tactical level.
Over time, small nudges can work their way through a dental practice and do a better job than expensive grand gestures or single-channel marketing efforts, such as SEO or social media.
Our view is that it is difficult to be truly effective if we are involved with a company for less than six months.
Est. 2007
UK projects
Client success
#1 Keywords
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1. Reduces costs |
You don’t need to replace employees who are leaving or incur the recruitment costs of new staff. Although training cannot be ruled out as a cost you don’t need to train in digital marketing skills as we do that for you.
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2. Increases expertise |
Marketing has become much more technical in recent years and it is all we can do to keep up and it is our prime business. Managing Google Ads campaigns is practically a full time job, as is Search Engine Optimisation and SEM. Our marketers are full time employed dental marketing specialists and are not occasional SEOs and marketers that dip into the world of dentistry.
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3. Matches supply and demand |
The nightmare for dental practices is getting too busy to do marketing and then finding that there is insufficient patient numbers coming in. The edge of the cliff beckons. You cannot turn the dental marketing tap on and off but you can adjust the flow to better suit market conditions.
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From a cost point of view, a longer-term partnership spreads the upfront costs over the total period of the relationship, so there is no initial peak in costs that is not accompanied by an upturn in sales.
This is beneficial for all parties, as it eases the relationship between the two companies and enables the supplier to invest in longer-term initiatives, knowing that the payoff may be later rather than sooner.
Advice which is given and received knowing that you will still be there during implementation keeps feet firmly fixed on the ground!
The page argues that most dentists benefit from outsourcing digital marketing to a specialist consultancy.
The page emphasises longer-term partnerships (ideally six months or more) to understand a practice and work strategically.
It highlights lower staffing and recruitment costs, greater technical expertise, and the ability to scale marketing activity to match patient demand and ROI.
