This “where is your dental practice now” analysis is an essential first step in any project designed to improve your digital marketing.

It includes reviewing your existing marketing performance, as well as examining potential markets for the practice.

The audit methodology is a great way to ensure that all aspects of the problem are taken into account.

The audit assesses the strengths and weaknesses of your patient acquisition and retention procedures, which will vary depending on the markets you are targeting for sales.

Following the audit, you will receive a comprehensive report that highlights areas where potential improvements can be made. You can take these forward in several ways.

• In-practice implementation
  

  Implement the recommendations uing your in-house personnel and expertise with the option of guidance/mentoring from the consultant who conducted the audit.

• Outsourced implementation
  

  Retain outside support to work with your team to implement the changes or to undertake more intensive studies. Examples are:

  • prepare a marketing strategy and plan
  • assess new local audiences
  • prepare a promotional campiagn
  • direct action in the form of SEO, Social Media and local marketing
  • A patient satisfaction survey to find out why you are not outperforming the competition.

• Training
  

  Training can take two forms: individual skills training or conducting dedicated workshops to thrash out strategy or address specific issues. In-house strategy workshops are a very effective way of resolving conflicting demands upon respources by using a third party to keep discussions on track and maintain focus.