THE SMILE GALLERY: 2023-2024

The fastest 1st page results ever for BIG keywords

The website received very few enquiries from the website
Lack of new patient numbers month-to-month
Only ranked for facial aesthetics rather than dental treatments

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Putting The Smile Gallery on the map with dental SEO for the first time

The Smile Gallery had been open for several years but, in 2023, invested in SEO and marketing with us for the first time to show up in search results for Invisalign, Dental Implants, Veneers & Bonding.

After achieving incredible results in around six months, The Smile Gallery had exhausted its budget and sadly ended its contract, but was happy with its results, most of which they still retain today.

As we only worked with them for a few short months, we don’t have statistics in the millions to showcase, but we thought we’d still include them here to demonstrate what’s achievable in a short amount of time for an out-of-city practice in East Grinstead like this.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Leads pm

Organic Traffic

2023-204

500000

Initial problems

The challenge

Only ranked for 10 keywords, none dental-related.
No keywords in the number one position.
Limited web page templates, which, over the course of time, will need to be removed, uncoded and replaced.
The previous website designers left hundreds of technical errors.
Metadata needed serious attention, with some entries stating the location three times and making it look spammy.
Poor treatment pages with no images, links, prices or calls to action.
Copy required rewriting sitewide was not persuasive, rankable, or free of spelling and grammatical errors.
The website has a poor mobile experience, with the header taking up one scroll on mobile devices.

Our action plan

The solution

Beginning with local SEO pages to dominate search results for East Grinstead, Tunbridge Wells and more locations throughout Sussex, Hampshire and Surrey.
Devising a six-month content plan to rewrite the website’s main treatment page copy to sell more cosmetic procedures, especially regarding Veneers, Implants and Invisalign.
Taking it section by section, we’ve rewritten the top-level pages and are working on the implementation section.
Rewriting the site’s treatment content, including branded imagery, links, calls to action and bespoke graphics highlighting 0% dental finance.
Build links to new content and pages to improve rankings.
Redesign the website, create a new template and better market the practice’s main cosmetic treatments.