THE PERFECT SMILE: 2017 - 2026

  • 1.4 million visitors to The Perfect Smile
  • 700+ pages of content and SEO copy
  • All of the traffic from Google’s search
  • 163,434 total conversions over six years

Making the Perfect Smile in Hertford famous

10 years ago, the Perfect Smile Studios was a small, ambitious practice led by the incredible Dr Rahul Doshi in Hertford. 

Today, the practice has been bought by Dentex, has several well-known dental associates, and is a clinic that patients primarily travel to for ultrathin porcelain veneers. 

The practice owner and Principal Dentist, Dr Doshi, even became the Director of the BACD and is now the Clinical Director of Portman Dentex.

Keywords Ranked

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Content Creation

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Lead Generation

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Organic Traffic

2017-2026
500000
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Initial SEO problems

The challenge

  • Worked with several different types of SEO companies in the past.
  • Received a soft penalty from Google for “porcelain veneers.”
  • The website was not generating the right-quality leads.
  • Direct traffic was the main source of leads.
  • The site did not rank on the first page of Google for cosmetic keywords.
  • Local SEO: Some traction but narrow reach.
  • Overall, very poor technical SEO optimisation.
  • Good web design – but would need improvement as the site grew.

Our action plan

The solution

  • Documented the business’s targets, goals and USPS.
  • Create a strategy for where we would find new patients, what we would offer them, and why they would decide to become patients.
  • Implement the right “buying keywords” for patients ready to purchase.
  • Divided the website into dental treatment, sorted by profitability.
  • 700+ new treatment pages & blogs to answer patient questions and rank for a whole range of cosmetic keywords.
  • Corrected all technical SEO problems and sped the site up.
  • Wrote and designed a 1000-page local SEO section to increase patient reach to London, Essex, Hertfordshire and Buckinghamshire.
  • Build external links to improve the Google rankings of our content.
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The results

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SEO results

Business results

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