THE GENTLE DENTAL - 2019-Current

Increasing organic search traffic by 1900% over 4 years

5 Figure unique visitors pm
400+ pages of content
Top source of traffic is Google search
300% increase in leads generated online

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Taking the Gentle Dental National - from local SEO to larger and broader searches

Gentle Dental’s SEO journey began by ensuring the practice was present in every location within 15 miles of East Molesey in Surrey, then further optimising for the nearest city, London, before taking them national.

For such a small website, we never expected our SEO copy to go as far as it did so soon. TGD receives four-figure monthly traffic for high-volume cosmetic keywords.

Since 2022, The Gentle Dental has gone from strength to strength, and with implants taken care of, we’ve moved on to Invisalign, Dentures, Emergency Dentist, and Veneers.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Leads pm

0 %

Organic Traffic

2022 - 2026

600

Initial problems

The challenge

The Gentle Dental website invested significantly in a new design, branding, and content, but the user experience did not direct users correctly. The navigation was poor and difficult to use.
Although the website looked very impressive, it had no traffic from Google and ranked below all the competition in local search.
Another major problem was that the content had been written by writers who knew nothing about dentistry or SEO. Most of which was duplicated or AI-generated.
The website developers had also posed many serious technical problems that were hampering the site’s ability to improve its SERPs.

"Have worked with Vanilla Circus for 5 years now. Initially with one site and now a second site. They have to come to the rescue to build, and position my new site with suitable ranking on google within months. Ben and Libby are attentive, dealing with requests quickly and effectively, and answering any questions I may have. They grew my website traffic by 3000%. Highly recommend, Ben knows his stuff and will continue to work with them."

Dr Ali Rifai, The Gentle Dental

Our action plan

The solution

You can find them on the first page for “Dental Implant Costs”, “All on 4”, “All on 4 Costs”, “Missing Teeth”, “Lost Tooth”, and so much more. Resulting in traffic in the thousands to dental implant treatments every month, converting hundreds of users.

Documented targets and the USPS, and aligned them with SEO.
Identified the site’s weak or thin content.
Create a content silo for each treatment.
All treatment pages rewritten and re-optimised.
Created 400+ pages and blogs to reach new patients.
Corrected all technical SEO problems, including several speed issues.
Wrote and designed a 50-page local SEO section to increase patient reach across Surrey and SW London.
Build external links to core hub pages.
Replaced all stock images with real photos from the practice.
Removed poor web development and redesigned the website’s core pages.

The results

SEO results

1900% increase in organic search
300+% increase in web leads
299 backlinks built
Thousands of links pointing to the site
Ranks for 9,200 keywords in Google
576 keywords in top 3 results

Business results

Hired new associate dentists
Go-to for full mouth rehabilitation
Full diaries for all the associates
The Best Digital Practice 2022
Featured by Yahoo & AOL News
Practice sold to Portman Dentex