MINT DENTAL CLINIC: 2021-2026

351% traffic increase for London practice in a year

From three-figure traffic to four-figure traffic in less than 12 months
270+ treatment pages and blogs
Organic search responsible for 90% of the site’s traffic
11+ cosmetic treatment enquiries, on average per day

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Ramping up Mint Dental's SEO and dental marketing for five years

Mint Dental began investing in its dental marketing in 2020 (mainly with Google Ads), which had some effect, increasing its traffic to a few hundred users per month.

When we took over in 2022, Mint Dental’s organic search traffic more than quadrupled as we targeted patients within 10 miles of Elephant & Castle.

Mint Dental switched to our Dental SEO Marketing Agency because the site was not converting, and its keyword range was too limited. We took the site to over 900 conversions a month.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Conversions

0 %

Organic Traffic

2022-2026

500000

Initial problems

The challenge

After reviewing their webpage copy and metadata, we identified why the website was not ranking in the top 100 and devised both a local and national strategy to boost its performance in London and beyond.

Technical errors that ignored basic SEO principles.
Metadata was poor, included errors or was empty across 100s of pages.
Zero blogs or web copy longer than 200 words.
The website’s design was stuck in a pre-coded template, limiting its effectiveness for marketing.
The website’s initial header was too large and filled the entire page on mobile devices, destroying the user experience.
The website only ranked for its name and precise location, so it had a narrow reach.
The website did not showcase its cosmetic services or highlight its USPs, such as dental finance.
The site was not appearing in AI answers for London dental searches.

"Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team."

Dr Raj Patel, Mint Dental London

Our action plan

The solution

Solved the site’s technical errors, including 404s and broken links.
Implemented conversion tracking on the site to record progress.
Sat down and agreed on KPIs with the client to clarify our deliverables.
Outlined an initial 3-6 month plan that detailed the local areas in London to target. Local SEO implemented.
Strategised a long-term content plan that would create over 100 pages a year to attract patients with typical smile problems like missing teeth, crooked teeth, and yellow teeth.
Rewriting the entirety of the site’s web pages (175) with medically trained copywriters to increase Google rankings and quality of leads.
Replacing contact forms and introducing graphics, deals, offers, banners, and stronger calls to action throughout the website.
Creating several templates to replace the current site design to better market the content. The site needed a new header, footer, and homepage. In the end, we redesigned the entire site.

The results

Marketing Wins

#1 for “dentist in X” across London
Holding positions 1-4 for smile problems like gum disease in London locations
7,900 total keywords ranked
711 keywords in top three results
1,500 backlinks and 179 referrers
Traffic increased by the thousand pm