DORSET DENTAL CLINIC: 2019-2025

4-year SEO campaign, traffic increase of 1,219%

Thousands of unique visitors per month
175 treatment pages and blogs
Organic search is responsible for 80% of total traffic
Website is the biggest referrer of leads

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Dorset Dental's journey to becoming the leading implant clinic in the South East

Back in June 2019, Dr McCauley engaged our services with one goal in mind: to rank number one in Dorset for dental implants.

But we pushed. Why just rank for dental implants in Dorset, when you can dominate every area within 50 miles? The practice now ranks for dental implants from Dorset to Southampton.

Back then, the website only got 6 organic search users per month. Fast forward to today, and organic search users have increased by 50,783%.

Keywords Ranked

Top 3 results

Content Creation

Pages/Blogs

Lead Generation

Leads pm

0 %

Organic Traffic

2019-2025

Initial problems

The challenge

Starting from the ground up meant starting with a website without history or authority. No backlinks, no good copy, and a limited website template.
The traffic was practically zero, there were no backlinks, and the competition had significant advantages, making it more challenging to close the gap.
Designers with no real knowledge of dentistry or medical terminology wrote the content for the current website.
The developers had also boxed the website into a certain template and code that needed to be changed and optimised over time to be better read by Google. The website needed to be redesigned.

"Having worked with vanilla Circus for many years both before and after Covid, ii found their service impeccable, professional and friendly, helping us create and optimise our online presence which has been instrumental in the ongoing success of our business."

Dr Philip McCauley, Dorset Dental Implants

Our action plan

The solution

Dr McCauley, founder of the practice and Principal Dentist, just became the UK’s leading implant surgeon for placing the most dental implants. But could he have achieved this accolade without organic search driving leads to the practice?

Rewrote the website’s content section by section with well-researched copy to persuade more patients with missing teeth to visit the practice.
Write new dental implant pages for the website to improve overall keyphrase rankings, like “how much do dental implants cost?”
Develop the practice’s USPs for their treatments, for example, All-on-4.
A page for every county, city and well-populated town within 50 miles searching for dental implants near them.
Redesigning the website to be more functional and to improve the UX journey and mobile experience.
Uncode the current site template and technical aspects holding it back from first-page ranking results.
Replacing stock images and creating branded images and graphics.
Build multiple backlinks each month to the domain to increase its authority.

The results

SEO results

50,783% user increase (4 yrs)
Maintaining thousands of users pm
Increased the website’s reach to 50+ miles
Bringing in high-ticket patients from afar
Taking domain authority from 0 to 12
Ranking for 1,400 keywords